# Campaign Parameters

Campaign parameters are used for creating Campaign URL and Reports.

  • Name. You can use default names like, "Sub ID 1", "Sub ID 2", or use your own names.
  • Parameters. What the param must be added to Campaign URL.
  • Token or value. You can type static value, like EUR, or use a placeholders that the traffic source supports.

# List of parameters

The following parameters can be renamed:

  • keyword - keyword or search phrase.
  • ad_campaign_id — ID of the advertising campaign.
  • creative_id — That might be Banner ID or AdSet ID.
  • external_id — Some unique click ID from traffic source.
  • source - site or publisher ID from traffic source.
  • cost - cost of a click (Option "Cost AUTO" must be checked in campaign settings).
  • currency - currency of the cost.
  • sub_id_1..15 — additional parameters for generating reports


Changing traffic source in campaign settings will replace the all campaign parameters.

These parameters cannot be renamed

  • currency — currency of the cost.
  • charset — charset for value in parameter keyword.
  • se_referrer — referrer of a search engine. Pass this parameter to pull out the keyword from it.
  • se — search engine name. If se_referrer is passed, then it is not necessary to pass se.

# List of global aliases

Please read Settings Page you can set global aliases.

# How to pass the incoming value of a placeholder to the URL of an offerer

Let's consider an example of passing the cost per click in the URL of an offerer to an affiliate network

  1. In the second column of the campaign parameters, specify the name of the placeholder in which the source sends the real value of the necessary placeholder. In this case we can leave the default — cost.

  1. In the third column of campaign parameters specify the placeholder where the source sends real value

  1. In the URL of the offer it is necessary to wrap the name of the placeholder from the second column in the placeholder as {cost} and send this in a suitable placeholder for the affiliate or CRM, for example param1, that is param1={cost}

  1. If &cost=5 came from a source, then param1=5 will be passed to the affiliate link

This method of passing values also works for all other campaign placeholders, including sub_id_1—15.

# Read also