Glossary

S2S Postback

S2S postback (also known as WebHook) is a way to send data to third-party service.

Placeholder

A placeholder (also known as macros) is a special string that runs some code and substitute itself with the result.

Profit

Profit is calculated as Revenue - Cost.

Conversions

Conversion is the action, performed by the user. There are different types of conversions:

• Lead - a user signs up, or requests to register.
• Sale - a user performed the action, which you got a payout for.
• Rebill - a user performed the action, which you got an additional payout for.
• Rejected - either a user rejected the offer, or the lead was rejected by the affiliate network.

Subid

Unique click ID in Keitaro. It can be sent to offer with macros {subid}.

Tid

Transaction ID. Keitaro uses that parameter to create additional sales (rebills).

Capping

See offer capping.

CR

Conversion rate. Formula is Amount of conversions (hold + confirmed) / Number of clicks × 100.

CR (hold)

Conversion rate. Formula is Conversions in hold / Number of clicks × 100.

CR (confirmed)

Conversion rate. Formula is Number of verified conversions / Number of clicks × 100.

EPC

Earnings per click. Formula is (Hold + Confirmed revenue) / Number of clicks.

EPС (confirmed)

Earnings per click. Formula is Confirmed revenue / Number of clicks.

CPC

Cost per click. Formula is Costs / Number of clicks.

CPS

Cost per conversion(sale). Formula is Costs / Number of verified conversions.

EC (hold + confirmed)

Earning per conversion. Formula is (Confirmed revenue + Revenue in hold) / Number of conversions.

EC (confirmed)

Earning per conversion. Formula is Confirmed revenue / Number of conversions.

eCPC

Cost per 1000 clicks. Formula is Costs/ Number of clicks x 1000.

eCPM (hold + confirmed)

Profit per 1000 clicks Formula is (Revenue in hold + Confirmed revenue)/ Number of clicks x 1000.

eCPM (confirmed)

Profit per 1000 clicks. Formula is Confirmed revenue / Number of clicks x 1000.

LP CTR

Landing page conversion. Formula is Clicks of landing page / Visitors of landing page x 100.

ROI (hold + confirmed)

Formula: ((Hold + Confirmed revenue) - Cost) / Cost * 100.

ROI (confirmed)

Formula: ((Confirmed revenue) - Cost) / Cost * 100.

CPL

Cost per lead. Formula: cost/(SUM(lead) + SUM(sale) + SUM(rejected)).